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Braden Loveridge

Business Consultant

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Industry/Sector Experience:


As a degree-qualified Food Technologist with a postgraduate diploma in Finance, I bring over 25 years of experience in the food and beverage industry — both in New Zealand and internationally. 


My background spans technical and commercial roles across the entire value chain: from B2B ingredients and finished goods to packaging, manufacturing, and FMCG. I’ve worked with businesses at every stage, from agile start-ups to global multinationals. For the past six years, I’ve served as a Business Innovation Advisor at Callaghan Innovation, acting as a connector within New Zealand’s innovation ecosystem.


Outline your previous relevant business consulting experience: 


During my time at Callaghan Innovation, I’ve worked directly with more than 100 businesses, primarily in the food and beverage sector, but also with cross-over into biotechnology and clean technology. My focus has been on identifying and benchmarking innovation capabilities, then designing and facilitating tailored sessions to close capability gaps, de-risk innovation, preparation for funding events all with a focus to
improve commercial outcomes, referencing my 20 years of F&B industry experience where applicable.



Consulting Services:


Open to consultation via the NZ Food Innovation network and the Catalyst programme on offer here, primarily broken down into three broad offerings for Start-Ups/Early Stage, SMEs & Corporates.


If you are willing to be hired to fulfil an internal role in a business, what kinds of roles could you potentially perform?


  • Innovation

  • Advisory

  • Scale Up


What kind of services can you offer:


  • I offer a range of strategic and practical services to support your innovation journey:

  • Innovation capability benchmarking

  • Problem and assumption mapping

  • Value proposition design workshops

  • Strategy mapping and innovation strategy facilitation

  • Innovation Road-mapping (scale-up strategy)

  • Go-to-market planning, market validation, and early-stage sales 

  • strategy

  • Funding strategy and pitch deck review

  • Food & beverage financial costings and margin analysis


How do you typically charge for your services? 


Typically charge a set engagement fee, with clearly defined deliverables. All fees are transparent and can be broken down by hourly rate.


Availability for Consulting: 


I’m currently available up to three days per
week at the Food Innovation Network.


Describe your consulting style/approach: 


My approach is collaborative and focused, influenced by Design Sprint methodologies, I help clients frame the right problems, explore unknowns and
assumptions, and move rapidly from insight to action. I’m outcome-focused and with alignment on goals from the outset.

Finally, what makes you a great consultant that would compel someone to hire you?


I believe great consulting starts with listening —
two ears, one mouth. I’m not afraid to challenge assumptions, stretch ambitions, and help businesses think beyond the status quo. I work best with aspirational teams looking to scale smartly: think big, start small, learn and grow fast. 

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